Your podcast About page is doing a job. The question is whether it's doing it well or just taking up space.
Most About pages are résumés. Hosts write paragraphs about how long they've been podcasting, why they love their niche, and what inspired them to start. None of that answers the question a new visitor actually has: Is this show worth my time?
A great podcast About page is one of the highest-converting pages on your site. It's often the second thing a new listener reads after landing on your homepage. If they like what they see, they hit play. If they don't, they leave.
Here's how to write an About page that earns that click — by putting the listener first.
Table of Contents
- Why most podcast About pages don't work
- Start with the listener, not yourself
- The show description formula
- How much of your personal story to include
- What to link to from your About page
- About page template you can use right now
- Frequently Asked Questions
Key Takeaways
- Most About pages talk about the host, not the listener — and that's backwards. The visitor cares about the show before they care about you.
- Lead with what the listener gets from your show. Your credentials come after you've answered their real question.
- Include your story, but only the parts that explain why the show exists and why you're the right person to host it.
- One strong photo, one clear show description, and one CTA is all you need. Anything more creates confusion.
- Your About page is often the second page a new visitor reads — it should convert them, not just inform them.
Why most podcast About pages don't work
New visitors to your website are not curious about you yet. They're curious about what your show can do for them.
The most common mistake on a podcast About page is leading with the host's biography. Podcasters write about their career background, their passion for their topic, and their years of experience. That information isn't useless — but it's the wrong opening.
When someone lands on your About page, they're in the middle of a decision. They want to know what the show is about, who it's for, and whether it's worth their time. Answer those questions first. Everything else is secondary.
The visitors who read your About page are more engaged than average — they clicked through to learn more. That's a signal they're interested. Don't lose them by making it about you before it's about them.
Start with the listener, not yourself
The single most effective change you can make to a podcast About page is to open with a listener-focused statement instead of a host bio.
Instead of: "Hi, I'm Sarah. I've been a nutrition coach for 12 years and I started this podcast because I wanted to share what I've learned..."
Try: "The Nourished Life Podcast is for busy women who want practical, no-nonsense nutrition advice that fits into real life — not a perfect version of it."
The second version tells a new visitor immediately whether this show is for them. It answers the most important question. The host bio can follow — and it lands better once the listener already sees themselves in the show.
Think about how they got to your page. They found your website from a search, a mention in another podcast, or a social share. They don't know you yet. The fastest way to make them care is to describe their own situation back to them.
The show description formula
A show description for your About page isn't the same as your RSS description. It doesn't need to work across every platform. It needs to convert one specific person who's already on your website and already considering whether to listen.
A formula that works:
[Show name] is for [specific audience] who want [specific outcome]. We cover [main topics], and you'll walk away knowing [specific benefit].
Keep it to three or four sentences. Don't try to mention every topic you've covered. Stay focused on who the show is for and what they get.
Example: "The Remote Work Report is for people who left the office and never want to go back. We cover remote job hunting, home office setups, and the freelance mindset — so you can build a career that runs on your schedule, not someone else's."
Two sentences. Clear audience. Clear outcome. A new visitor knows immediately if this show is for them.
How much of your personal story to include
You do belong on your own About page. Listeners connect with hosts, and your story matters — just not all of it.
Include the parts that explain why you started the show and why you're the right person to host it. Leave out anything that doesn't connect back to the listener's experience of the show.
If you host a personal finance podcast and you paid off $80,000 in debt in three years, that's relevant and worth including. If you spent a decade in corporate finance before pivoting to helping individuals, that's worth a sentence. Your childhood, your other hobbies, your pets — probably not.
One photo is worth including. It builds trust and makes the show feel human. Keep it consistent with your show's tone — a polished headshot works for a business podcast, something warmer fits a lifestyle show.
As a general rule: if you can delete a sentence without losing anything the listener needs to know, delete it.
What to link to from your About page
Your About page shouldn't be a dead end. After someone reads it, you want them to take a clear next step.
The most common next move is to link to a recommended episode — something you'd point a brand-new listener to. A clear subscribe button or links to your podcast apps should also be visible. Think of it the same way you'd approach your podcast homepage: every element should move the visitor toward listening.
If you have other relevant pages — a newsletter, a community, a resources page — one or two links are fine. More than that creates decision fatigue. Your visitor came to the About page to learn about the show. Keep the exit paths focused.
Linking directly to a fan-favorite episode from your About page is an underused tactic. It gives someone who's on the fence an immediate way to test the show without having to navigate to a full episode archive.
About page template you can use right now
Here's a simple structure you can adapt directly. The whole page shouldn't take more than a few minutes to read.
[Show name] is for [specific audience] who want [specific outcome]. We cover [main topics] — and every episode gives you [specific benefit].
[2–3 sentences about the host — relevant background, why you started the show, what makes you the right person to host it.]
New here? Start with this episode: [Link to your recommended first episode]
[Subscribe button or links to podcast apps]
[Optional: one line about your newsletter or community, if you have one]
That's it. You don't need five sections, multiple photos, or a full biography. Clean, focused, and built for the listener.
If you're building out the rest of your site, the same principles apply across every page. The case for owning your podcast website goes beyond the About page — your whole site should be working to build the audience relationship that platforms can't give you.
Frequently Asked Questions
What should a podcast About page include?
A podcast About page should include a clear show description (who it's for and what they'll get), a brief host bio focused on relevant background, one photo, a recommendation for where to start listening, and a subscribe link or podcast app buttons. Keep it focused on the listener, not the host's credentials.
Should the podcast About page be about the host or the show?
It should lead with the show and the listener. Most hosts open with their biography, but new visitors care more about whether the show is right for them than who the host is. The host bio belongs on the page — just not at the top. Lead with what the show does for listeners, then introduce yourself.
How long should a podcast About page be?
Short is better. An About page that takes more than two minutes to read is probably too long. Aim for 200–400 words of actual copy. The goal is to give enough context to convert a new visitor — not to tell your entire story. When in doubt, cut it down.
Should I include a photo on my podcast About page?
Yes. A headshot or photo that matches your show's tone builds trust and makes the page feel human. One photo is enough — the page doesn't need a gallery. Choose something that reflects the tone of your show, whether that's polished and professional or warm and approachable.
Your About page is a first impression that keeps working
Your About page doesn't need to be impressive. It needs to be useful to the person reading it.
When you write for the listener first — explaining what the show is for, who it helps, and where to start — the rest of the page comes together naturally. The host bio, the photo, the links all support that central message rather than competing with it.
If your current About page leads with your biography, try flipping the order. Describe the show in the first two sentences, then bring in your story. It's a small change that most podcasters notice immediately in how visitors respond.
A podcast website that's built around the listener — not just the host — converts better at every turn. Podpage builds professional podcast websites designed to do exactly that, with an About page structure that's ready the moment your site goes live. You can have it up today without touching a line of code.
